Title | FASHION INDUSTRY EXPOSED |
Brand | LG ELECTRONICS |
Product / Service | KOMPRESSOR PLUS VACUUM |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | GEORGE PATTERSON Y&R Sydney, AUSTRALIA |
Entrant Company: | GEORGE PATTERSON Y&R Sydney, AUSTRALIA |
Advertising Agency: | GEORGE PATTERSON Y&R Sydney, AUSTRALIA |
Production Company: | PLAZA FILMS Sydney, AUSTRALIA |
Name | Position |
---|---|
Julian Watt | Executive Creative Director |
Luke Simkins | Copywriter |
Steven Iannello | Art Director |
Alex Hay And Eleanor Rout | Agency Producer |
Sasha Firth | Account Supervisor |
Paul Fitzgerald | Advertiser's Supervisor |
Susannah Dilailo | Producer |
Dave Klaiber | Director |
Sharon Pearson | Editor |
Stuart Baillie | Account Manager |
Cutting Edge | EditingCompany |
Stuart Baillie | Account Manager |
Cutting Edge | Editing Company |
LG had developed a vacuum cleaner that out sucked the market leading Dyson. But Dyson out-spend LG 10-1 in this category so a film with serious cut through was required. We chose to show Australians just how powerful the LG Kompressor was. The resulting commercial not only demontrated the key benefit of the Kompressor in a humorous way but got the message across that it out sucked a Dyson. LG had developed a vacuum cleaner that out sucked the market leading Dyson. But Dyson out-spend LG 10-1 in this category so a film with serious cut through was required. We chose to show Australians just how powerful the LG Kompressor was. The resulting commercial not only demontrated the key benefit of the Kompressor in a humorous way but got the message across that it out sucked a Dyson