$5 AD

Title$5 AD
BrandHUNGRY JACK'S
Product / ServiceHUNGRY JACKS $4.95 STUNNER MEAL
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Entrant Company:CLEMENGER BBDO SYDNEY, AUSTRALIA
Advertising Agency:CLEMENGER BBDO SYDNEY, AUSTRALIA
Production Company:CLEMENGER BBDO SYDNEY, AUSTRALIA

Credits

Name Position
Paul Nagy Executive Creative Director
Baz Baker/Chris Pearce Creative Director
Chris Pearce Copywriter
Baz Baker Art Director
Jonathan Gerard Agency Producer
Justin Cox Account Supervisor
Jonathan Gerard Producer
Lucas Vazquez Editor
Anthony Tiernan Sound Design/Arrangement

Brief Explanation

Hungry Jack’s were bringing back their great value $4.95 Stunner meal. So we wanted to remind people you really can get amazing value for $5, if you know where to look. We demonstrated this by creating a campaign where each and every element cost just $5. Stuntman, actors, designers, musicians, voice talent, even an extraordinarily talented hamster - were all employed for just $5 each. This wasn’t about crowd sourcing. It was about finding real people who would work for $5. In a first, we partnered with Fiverr the world’s largest online community for low cost services and produced a campaign were every element did cost just $5. Proof that you can find great value, if you know where to look.