Title | $5 AD |
Brand | HUNGRY JACK'S |
Product / Service | HUNGRY JACKS $4.95 STUNNER MEAL |
Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Entrant Company: | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Advertising Agency: | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Production Company: | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Name | Position |
---|---|
Paul Nagy | Executive Creative Director |
Baz Baker/Chris Pearce | Creative Director |
Chris Pearce | Copywriter |
Baz Baker | Art Director |
Jonathan Gerard | Agency Producer |
Justin Cox | Account Supervisor |
Jonathan Gerard | Producer |
Lucas Vazquez | Editor |
Anthony Tiernan | Sound Design/Arrangement |
Hungry Jack’s were bringing back their great value $4.95 Stunner meal. So we wanted to remind people you really can get amazing value for $5, if you know where to look. We demonstrated this by creating a campaign where each and every element cost just $5. Stuntman, actors, designers, musicians, voice talent, even an extraordinarily talented hamster - were all employed for just $5 each. This wasn’t about crowd sourcing. It was about finding real people who would work for $5. In a first, we partnered with Fiverr the world’s largest online community for low cost services and produced a campaign were every element did cost just $5. Proof that you can find great value, if you know where to look.