| Title | SINCE TODAY |
| Brand | UBANK |
| Product / Service | ONLINE BANKING |
| Category | A12. Financial Products & Services |
| Entrant | THE MONKEYS Sydney, AUSTRALIA |
| Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
| Advertising Agency: | THE MONKEYS Sydney, AUSTRALIA |
| Production Company: | FINCH Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Justin Drape/Scott Nowell | Executive Creative Director |
| Scott Nowell/Noah Regan | Creative Director |
| Benn Sutton | Copywriter |
| Jed De Pyper | Art Director |
| Jade Wannell | Agency Producer |
| Clare Jones | Account Supervisor |
| Michael Hilliard | Producer |
| Christopher Riggert | Director |
| Mitch O'donohue | Account Manager |
| Sophie Price | Planner |
| Mitch O'donohue | Account Manager |
| Sophie Price | Planner |
| Client - Vanessa Sicari | Other Credits |
The Commercial takes a light-hearted approach to the big questions in life and features a man falling 30,000 feet from a plane. It encourages Australians to ask themselves whether they could be getting more from their bank. The work is the first to launch under UBank's new brand positioning 'Since Today', and forms part of a campaign that will introduce more Australian's to UBank's innovative approach to the staid world of banking.