| Title | THE TAG |
| Brand | FUJI HEAVY INDUSTRIES LTD |
| Product / Service | SUBARU SAWD |
| Category | A08. Cars & Automotive Services |
| Entrant | DENTSU Osaka, JAPAN |
| Entrant Company: | DENTSU Osaka, JAPAN |
| Advertising Agency: | DENTSU Osaka, JAPAN |
| Production Company: | LAFOURMI POSTPRODUCTION Hamburg, GERMANY |
| Name | Position |
|---|---|
| Jun Katogi (Dentsu) | Chief Creative Officer |
| Atsuyuki Naito (Dentsu) | Copywriter |
| Sascha Schmidt (Lafourmi) | Producer |
| Florian Bruchhauser (Lafourmi) | Director |
| Michael Fakesch (Freelance) | Sound Design/Arrangement |
Expressing the Subaru Symmetrical AWD technology with the cars playing “tag”.