| Title | SERIOUS PLAY: THE AFTERMATH |
| Brand | HSBC |
| Product / Service | HSBC |
| Category | B02. Other Screens |
| Entrant | JWT LONDON, UNITED KINGDOM |
| Entrant Company: | JWT LONDON, UNITED KINGDOM |
| Advertising Agency: | JWT LONDON, UNITED KINGDOM |
| Production Company: | ANNEX FILMS London, UNITED KINGDOM |
| 2nd Production Company: | PLAZA FILMS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Axel Chaldecott/Daniel Hennessy | Creative Director |
| Miles Bingham/Kevin Masters | Copywriter |
| Miles Bingham/Kevin Masters | Art Director |
| Romila Sanassy | Agency Producer |
| Tanya Hamilton-Smith | Account Supervisor |
| Andrea Newman | Advertiser's Supervisor |
| Fred Robinson | Producer |
| Paul Middleditch | Director |
| Andy Packer (Annex)/Peter Whitmore (The Editors/Sydney) | Editor |
| Sam Ashwell @ 750mph | Sound Design/Arrangement |
| Jam Films | Post Production |
| Daniel Ardilley | Cameraman |
| Daniel Ardilley | Lighting |
| The Black Keys - Lonely Boy | Music |
| Rollo Gwyn-Jones | Account Manager |
| Orlando Hooper-Greenhill | Planner |
| Daniel Ardilley | Cinematographer |
| Daniel Ardilley | Director Of Photography |
| Annex (London)/The Editors (Sydney) | EditingCompany |
| Rollo Gwyn-Jones | Account Manager |
| Orlando Hooper-Greenhill | Planner |
| Daniel Ardilley | Cinematographer |
| Daniel Ardilley | Director Of Photography |
| Annex (London)/The Editors (Sydney) | Editing Company |
The stadium films were used to raise awareness of HSBC's return to title sponsorship of the event after 15 years. The intention was to strengthen awareness of the long standing bonds between bank and city and make the 2012 Hong Kong Sevens the best yet. The films were designed to create excitement, getting crowds up on their feet cheering and contributing to the overall atmosphere of this important social and sporting occasion.