| Title | BIOLOGY |
| Brand | MERCEDES-BENZ JAPAN |
| Product / Service | MERCEDES-BENZ E350 BLUEEFFICIENCY CABRIOLET |
| Category | B01. Internet Film |
| Entrant | DRAWING AND MANUAL Tokyo, JAPAN |
| Entrant Company: | DRAWING AND MANUAL Tokyo, JAPAN |
| Advertising Agency: | MERCEDES-BENZ JAPAN Tokyo, JAPAN |
| Production Company: | DRAWING AND MANUAL Tokyo, JAPAN |
| Name | Position |
|---|---|
| Hisao Tsudome | Chief Creative Officer |
| Keiko Iino | Producer |
| Seiichi Hishikawa | Director |
| Seiichi Hishikawa | Editor |
| Satoshi Igarashi/Atsushi Yamazumi/Shinichi Mizuno/Taishi Konomura/Masaya Yamada/Kento Uranishi | Post Production |
| Visual Effects: Natsumi Suzuki | Animation |
| Seiichi Hishikawa/Yutaka Obara/Kyohei Fujita | Cameraman |
| Maki Mannami/Four Original Soundtrack | Music |
| Seiichi Hishikawa | Cinematographer |
| Seiichi Hishikawa | Cinematographer |
| Actress: Mia Tazawa/Casting: Rieko Kuze/Styling: Kayo Hosomi/Hair/Makeup: Rie Aoki/ | Other Credits |
The poetic film series presents the vehicle in the context of isolated moments of tranquil enjoyment in a woman’s life: ‘Saturday’, ‘Biology’, ‘Sunset’ and ‘Tender-heart’. It was produced by Drawing and Manual and directed by founder and president Seiichi Hishikawa. The films are housed on a designated microsite, 'Four', under the banner 'Mercedes for women', and are designed to position the car as an element in a sophisticated woman's daily activities. In poetic style, the featured woman is presented as a different person on different days. In specifically targeting female consumers, the work stands in contrast to initiatives by the likes in Toyota in recent years, which has adapted its products and positioning when addressing potential female buyers in an attempt to appear ‘cute’. Hishikawa is known for his direction of the award-winning 'Xylophone' campaign for NTT DoCoMo. (description taken from a web article)