Title | DONATION GLASSES |
Brand | MARS NZ |
Product / Service | PEDIGREE ADOPTION DRIVE |
Category | B03. Interactive Film |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
2nd Advertising Agency: | FINCH Auckland, NEW ZEALAND |
Production Company: | FINCH Auckland, NEW ZEALAND |
Name | Position |
---|---|
Nick Worthington | Chief Creative Officer |
Levi Slavin | Creative Director |
Levi Slavin | Copywriter |
Jae Morrison | Art Director |
Jen Storey | Agency Producer |
Group Account Director: Scott Coldham | Account Supervisor |
Pete Simmons (Marketing Director/Mars Nz) | Advertiser's Supervisor |
Executive Producer: Rob Galluzzo. Producer: Phil Liefting | Producer |
Director: Nic Finlayson | Director |
Editor: David Coulson. Online Editor: Puck Murphy | Editor |
Franklin Road | Sound Design/Arrangement |
Offline And Online: Digital Sparks. Grade: Peter Richie (Toy Box) | Post Production |
Other Credits. Creative Technology: Emad Tahtouh. Production Company Art Director: Ross Mcgarva. | Animation |
Lullable (Donnely) Courtesy Of Mushrom Records/Performed By Sjd/Courtesy Of Round Trip Mars | Music |
Senior Account Manager: Dave Munn. Account Executive: Courtney Herbert | Account Manager |
Hayley Pardoe | Planner |
Crighton Bone | Cinematographer |
Crighton Bone | Director Of Photography |
Senior Account Manager: Dave Munn. Account Executive: Courtney Herbert | Account Manager |
Hayley Pardoe | Planner |
Crighton Bone | Cinematographer |
Crighton Bone | Director Of Photography |
Designer: Kate Slavin (Colenso Bbdo). Gaffer: Grant Mckinnon. Key Grip: Evan Pardington | Other Credits |
Utilising groundbreaking technology, allowing viewers to see two entirely different films on the same screen, we created two parallel stories: one of a mistreated dog who gets rescued, the other of the same mistreated dog who tragically never gets found. Before the movie, cinemagoers were asked to choose between two pairs of glasses; a free pair and a donation pair.