Title | QUIZ |
Brand | UNILEVER INDONESIA, TBK |
Product / Service | LIFEBUOY PUMP PACK |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | LOWE INDONESIA Jakarta, INDONESIA |
Entrant Company: | LOWE INDONESIA Jakarta, INDONESIA |
Advertising Agency: | LOWE INDONESIA Jakarta, INDONESIA |
Production Company: | IMAGINEKA Jakart, INDONESIA |
Name | Position |
---|---|
Din Sumedi | Chief Creative Officer |
Firman Halim | Executive Creative Director |
Andrea Billy | Copywriter |
Aji Bekti | Art Director |
Bimoyadi Soemarmo | Agency Producer |
Ira Alamsyah | Account Supervisor |
Arya Bahupringga | Advertiser's Supervisor |
Lina Bawazeer | Producer |
Fajar Bustomi | Director |
Ganda | Editor |
Pas Production/Calvin | Music |
Stanley Wissar | Account Manager |
Fauzi | Director Of Photography |
Stanley Wissar | Account Manager |
Fauzi | Director Of Photography |
In Indonesia, shampoos are usually bought in small 5ml sachets by lower income families. In order to convince mothers to switch to the Lifebuoy Shampoo family pack, a new packaging was introduced. The new pump-pack is easy to use and most importantly reduces wastage - one pump is enough for one hair wash.