| Title | SOCCER |
| Brand | UNILEVER INDONESIA, TBK |
| Product / Service | LIFEBUOY PUMP PACK |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | LOWE INDONESIA Jakarta, INDONESIA |
| Entrant Company: | LOWE INDONESIA Jakarta, INDONESIA |
| Advertising Agency: | LOWE INDONESIA Jakarta, INDONESIA |
| Production Company: | IMAGINEKA Jakart, INDONESIA |
| Name | Position |
|---|---|
| Din Sumedi | Chief Creative Officer |
| Firman Halim | Executive Creative Director |
| Andrea Billy | Copywriter |
| Aji Bekti | Art Director |
| Bimoyadi Soemarmo | Agency Producer |
| Ira Alamsyah | Account Supervisor |
| Arya Bahupringga | Advertiser's Supervisor |
| Lina Bawazeer | Producer |
| Fajar Bustomi | Director |
| Ganda | Editor |
| Pas Production/Calvin | Sound Design/Arrangement |
| Pas Production/Calvin | Music |
| Stanley Wissar | Account Manager |
| Fauzi | Director Of Photography |
| Stanley Wissar | Account Manager |
| Fauzi | Director Of Photography |
In Indonesia, shampoos are usually bought in small 5ml sachets by lower income families. In order to convince mothers to switch to the Lifebuoy Shampoo family pack, a new packaging was introduced. The new pump-pack is easy to use and most importantly reduces wastage - one pump is enough for one hair wash.