| Title | CLUB |
| Brand | TAKASU CLINIC |
| Product / Service | CORPORATE IMAGE |
| Category | A14. Commercial Public Services |
| Entrant | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency: | HAKUHODO Tokyo, JAPAN |
| Production Company: | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Name | Position |
|---|---|
| Koichi Yahata | Executive Creative Director |
| Yutaka Yokoyama | Creative Director |
| Norihiro Katagiri | Account Supervisor |
| Daisuke Abe/Tatsuro Hayashi | Producer |
| Yoshinari Kamiya | Director |
| Hirokazu Okamoto | Editor |
| Omnibus Japan Inc. | Post Production |
| Yuichi Sakamoto | Music |
| Shio Suzuki | Account Manager |
| Ryoko Nagamatsu | Planner |
| Mikio Hasui | Cinematographer |
| Ppc | EditingCompany |
| Shio Suzuki | Account Manager |
| Ryoko Nagamatsu | Planner |
| Mikio Hasui | Cinematographer |
| Ppc | Editing Company |
| Cg:omnibus Japan | Other Credits |
In Japan, there is still a negative public image for having cosmetic surgery done and many people hesitate to take a first step even if they really want to change their looks. In this campaign, we aimed to appeal to the potential customers who haven't had the courage to have a surgery even if they wished to, and to change the public opinion towards cosmetic surgery. We made the crabs that usually walk sideways walk straight and tried to convey the message, "Don't be crabby and do something about your worries so that you can look forward and be positive."