TOILET BIKE NEO

TitleTOILET BIKE NEO
BrandTOTO
Product / ServiceTOTO
CategoryA15. Corporate Image
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
2nd Advertising Agency:PARTY Tokyo, JAPAN
Production Company:HAT Tokyo, JAPAN

Credits

Name Position
Yoshimitsu Sawamoto Executive Creative Director
Hiroki Nakamura/Junichi Harima/Sohei Okano Creative Director
Sohei Okano/Noriaki Onoe Copywriter
Tsubasa Adachi/Kentaro Sagara Art Director
Tomonobu Yamazumi/So Moriyama Agency Producer
Nobukatsu Watanabe Producer
Hideaki Hosono Director
Daisuke Kawamura Editor
Melody Punch Sound Design/Arrangement
Imagica Post Production
Noriyuki Sasaki Lighting
Tatsuyoshi Umezawa/Miyuki Tsuya Account Manager
Sohei Okano Planner
Yoshikatsu Yazaki/Yumiko Endo Cinematographer
Imagica EditingCompany
Tatsuyoshi Umezawa/Miyuki Tsuya Account Manager
Sohei Okano Planner
Yoshikatsu Yazaki/Yumiko Endo Cinematographer
Imagica Editing Company
Rhizomatiks/Dgn Other Credits

Brief Explanation

To inform about TOTO (the Japanese toilet maker)’s Co2 reduction activity we made the ultimate eco-vehicle with TOTO – which is the poop-powered advertising bike, “Toilet Bike Neo”. We traveled around Japan for a month with that bike, advertising ecology and created a demo movie.