| Title | BUTTERFLY |
| Brand | MITSUBISHI ESTATE |
| Product / Service | REDON EXHIBITION |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Entrant Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Position |
|---|---|
| Hidetoshi Kuranari | Executive Creative Director |
| Sohei Okano | Creative Director |
| Sohei Okano/You Tsubaki | Copywriter |
| Masami Oshio | Agency Producer |
| Jun Inoue | Producer |
| Sojiro Kamatani | Director |
| Melody Punch Inc. | Sound Design/Arrangement |
| Omnibus Japan Inc. | Post Production |
| Akihiro Kajita | Cameraman |
| Akihiro Kajita | Lighting |
| Hisaki Kato "butterfly" | Music |
| You Tsubaki | Planner |
| You Tsubaki | Planner |
The commercial was produced to express 'the attractiveness of Grand Bouquet' and 'the feeling that something has been done at themuseum in Marunouchi' simultaneously. The visual expression of the butterfly that changes from hand-drawing to collage and the music that perfectly matches the scenes bring the sophisticated tone to the work as a whole.