| Title | HIP MUSICAL |
| Brand | AMATO PHARMACEUTICAL PRODUCTS |
| Product / Service | BORRAGINOL A |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Entrant Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Advertising Agency: | ADK Kansai, JAPAN |
| Production Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Position |
|---|---|
| Hideyuki Takizawa | Creative Director |
| Jin Komaki | Copywriter |
| Yuuichi Kiyofuji | Art Director |
| Satoshi Sakurai | Account Supervisor |
| Hayashi Kazuhiko/Masashi Yamaguchi | Producer |
| Tsutomu Hanabusa | Director |
| Toru Yabe | Editor |
| Wicky Records | Sound Design/Arrangement |
| Finitto | Animation |
| Lin Zhen Yin | Cameraman |
| Omnibus Japan | EditingCompany |
| Omnibus Japan | Editing Company |
There are so many people who have hemorrhoids in Taiwan. The disease is regarded as people disease and many people have some trouble with it. Then, the client, Amato Pharmaceutical Products, Ltd, treid to enter into the pharmacy market in Taiwan to solve the hemorrhoids problem with a medical supplies, "Borraginol A". The TV commercial mostly consists of 9 dancers dancing like a hip musical. In the part of first half, the dancers express their pain dancing at some places, for example, in front of escalator, in a hole, and so on. In the middle part, the effects of Borraginol A are discribed with CG animation. In the last part, the dancers dance smiling as if they got well from the hemorrhoids.