| Title | THERMOMETER LOADING BAR-LUMBERJACK |
| Brand | GREENLIFE CSR |
| Product / Service | PUBLIC SERVICE |
| Category | B01. Internet Film |
| Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
| Entrant Company: | TBWA\KUALA LUMPUR, MALAYSIA |
| Advertising Agency: | TBWA\KUALA LUMPUR, MALAYSIA |
| Production Company: | 8MM SHANGHAI Shanghai, CHINA |
| Name | Position |
|---|---|
| Jeffery Orr | Executive Creative Director |
| Chow Kok Keong | Creative Director |
| Tan Jit Seng/Lynette Sandhu | Copywriter |
| Loo Kok Seng/Chow Kok Keong | Art Director |
| Stephanie Ooi | Agency Producer |
| Dann Von Chng | Director |
| Song Yang | Sound Design/Arrangement |
| Dann Von Chng | Post Production |
| Aaron Cowie/Shaun Tay | Account Manager |
| Xiao Fang/Getty Images | Director Of Photography |
| Aaron Cowie/Shaun Tay | Account Manager |
| Xiao Fang/Getty Images | Director Of Photography |
It's a global warming campaign that uses YouTube as a media vehicle, the red loading bar doubling as a thermometer to signify the rise of global warming. The campaign explains the causes behind global warming, specifically deforestation, carbon dioxide emissions and air-conditioner gases. Facts from UN Report, IPCC and Union of Concerned Scientists are also included. All viral videos end with a call-to-action plea.