Title | SLEEPING |
Brand | MANDOM CORPORATION |
Product / Service | GATSBY |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | DENTSU KANSAI Osaka, JAPAN |
Entrant Company: | DENTSU KANSAI Osaka, JAPAN |
Advertising Agency: | DENTSU KANSAI Osaka, JAPAN |
Production Company: | AOI ASIA INDONESIA Jakarta, INDONESIA |
Name | Position |
---|---|
Tatsuya Tsujinaka | Creative Director |
Daisuke Takagi | Copywriter |
Daisuke Takagi | Art Director |
Hiroo Uwabo/Junichi Murata | Producer |
Hideya Saishu | Director |
Daisuke Takagi | Planner |
Yingporn Anaman | Director Of Photography |
Daisuke Takagi | Planner |
Yingporn Anaman | Director Of Photography |
We thought that this idea would particularly resonate with our target teenage boys. At Gatsby, we pride ourselves in being unique; different from the rest. We believe that the concept for this commercial not only resonates with our target, but also exhibits the character of GATSBY.