| Title | MIXED SPORTS |
| Brand | SONY MOBILE COMMUNICATIONS JAPAN |
| Product / Service | XPERIA |
| Category | A04. Consumer Electronics |
| Entrant | AOI PRO. Tokyo, JAPAN |
| Entrant Company: | AOI PRO. Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | AOI PRO. Tokyo, JAPAN |
| Name | Position |
|---|---|
| Mikio Yasuda | Executive Creative Director |
| Hidetsugu Ishikawa | Creative Director |
| Hiroshi Akinaga | Copywriter |
| Arata Kubota | Art Director |
| Kohei Matsumoto | Agency Producer |
| Harunobu Deno | Account Supervisor |
| Keisuke Nakazawa/Takahiro Sasaya | Advertiser's Supervisor |
| Teppei Yoshihara | Producer |
| Masatsugu Nagasoe | Director |
| Takayuki Yasoshima | Editor |
| Digital Garden Inc. | Post Production |
| Wow | Animation |
| Takashi Goda | Lighting |
| Eager Lush | Music |
| Hidetoshi Sera | Account Manager |
| Osayoshi Katahira | Cinematographer |
| Digital Garden Inc. | EditingCompany |
| Hidetoshi Sera | Account Manager |
| Osayoshi Katahira | Cinematographer |
| Digital Garden Inc. | Editing Company |
A competition of mixed sports between SepakTakraw and badminton, two types of sports with the same court size and net height, shows the multitasking function and game element of Xperia.