| Title | ENTERPRISE |
| Brand | UNILEVER ASIA |
| Product / Service | AXE |
| Category | B01. Internet Film |
| Entrant | BBH ASIA PACIFIC Singapore, SINGAPORE |
| Entrant Company: | BBH ASIA PACIFIC Singapore, SINGAPORE |
| Advertising Agency: | BBH ASIA PACIFIC Singapore, SINGAPORE |
| Production Company: | PRIMO Buenos Aires, ARGENTINA |
| Name | Position |
|---|---|
| Steve Elrick | Chief Creative Officer |
| Peter Callaghan | Creative Director |
| Chiao Woon Lim | Copywriter |
| Paul Downs | Art Director |
| Kristin Armstrong/Richard Mayo-Smith/D'or Tey/Nicolyn Marino | Agency Producer |
| Ara Hampartsoumian/Rachel Kornafel/David Webster | Account Supervisor |
| Victoria Piantini | Producer |
| Nico And Martin | Director |
| Fuse Asia | Sound Design/Arrangement |
| The Mill | Post Production |
| The Eagles Of Death Metal/Want You So Hard | Music |
| Frank Reitgassl/James Sowden | Planner |
| Paco Femenia | Cinematographer |
| Frank Reitgassl/James Sowden | Planner |
| Paco Femenia | Cinematographer |
This campaign, the latest from the world's biggest men's deodorant brand, invites guys to get out there and live life to the fullest. The film ‘See where it takes you’ features a young guy who travels the world, taking whatever opportunity comes his way, and with a little help from Axe, is adored by different women he meets along the way. The film shows guys how by getting out of their comfort zone, a world of opportunity is opened.