Title | THE MOMENT |
Brand | BUPA |
Product / Service | BUPA HEALTH INSURANCE |
Category | A12. Financial Products & Services |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production Company: | REVOLVER Sydney, AUSTRALIA |
2nd Production Company: | ANIMAL LOGIC Sydney, AUSTRALIA |
Name | Position |
---|---|
James Mcgrath | Chief Creative Officer |
Ant Keogh | Executive Creative Director |
Andre Hull/Richard Williams | Copywriter |
Lee Sunter/Anthony Phillips | Art Director |
Sevda Cemo | Agency Producer |
Chris Howatson | Account Supervisor |
Sarah Hiddlestone | Producer |
Steve Rogers | Director |
Alexandre De Franceschi | Editor |
Jojo Petrina | Sound Design/Arrangement |
Kirsten Darbyshire | Account Manager |
Russel Boyd | Cinematographer |
Russel Boyd | Director Of Photography |
Kirsten Darbyshire | Account Manager |
Russel Boyd | Cinematographer |
Russel Boyd | Director Of Photography |
This concept is part of a campaign to launch one of the largest brand migrations in Australia’s history – transforming a collection of Australia’s biggest and most loved health insurance brands into the one brand, Bupa. In launching Bupa not only did we need to dramatically increase awareness, we needed to position Bupa as a healthcare company focused on being there in both sickness & in health. The concept is based around the thought “what would you do if you met a healthier version of yourself?” Initially we think we are watching six siblings reuniting after living apart for years. Although they look almost identical we can see subtle differences between each couple. Each meeting is very emotional but also unique; some embrace, some laugh and others shed tears of joy. However it is not until the final super that it is revealed the 6 people are not siblings but actually meeting the healthier versions of themselves. The ad finishes with Bupa saying they can help you find your healthier self.