Title | WITH 10 YEARS OF LIFE |
Brand | TOSHIBA CORPORATION |
Product / Service | TOSHIBA LED BULBS |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | PARADISE CAFE Tokyo, JAPAN |
Name | Position |
---|---|
Kenichirou Matsumoto/Shunji Suzuki/Ako Hatano | Chief Creative Officer |
Makoto Takeuchi/Masumi Nakazawa | Executive Creative Director |
Eita Nakajima/Junpei Iwata/Yuici Kitada/Sayaka Arimoto/Nao Doko | Copywriter |
Tsubasa Adachi | Art Director |
Kazuhisa Matsumoto | Agency Producer |
Noriaki Takagi | Producer |
Gen Sekiguchi | Director |
Rokurota Shimizu | Editor |
Omunibus Japan | Post Production |
Hairmake: Satoshi Yamazaki/Production Manager: Ken Onodera | Animation |
Norikiyo Fujii | Lighting |
Hideoki Mogi | Music |
Mikiya Takimoto | Cinematographer |
Production Designer: Momoko Nakamura/Stylist: Ikuko Utsunomiya | Other Credits |
To demonstrate Toshiba’s LED bulb that lasts 10 years, we created a shadow play film. The man gets married and makes a family, but the LED bulb remains the same for the entire 10 years.