| Title | PHARRELL |
| Brand | DIAGEO AUSTRALIA |
| Product / Service | SMIRNOFF |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
| Production Company: | CURIOUS FILM Surry Hills, AUSTRALIA |
| Name | Position |
|---|---|
| Andy Dilallo | Chief Creative Officer |
| Andy Dilallo | Executive Creative Director |
| Tim Green | Creative Director |
| Mark Schöller/A. Chris Moreira | Copywriter |
| A. Chris Moreira/Mark Schoeller | Art Director |
| Rita Gagliardi/Tim Denton | Agency Producer |
| Peter Bosilkovski | Account Supervisor |
| Matt Bruhn | Advertiser's Supervisor |
| Peter Grasse/Tara Riddell | Producer |
| Darryl Ward | Director |
| Song Zu | Sound Design/Arrangement |
| Claire Kesby-Smith | Account Manager |
| Warwick Heathwood | Planner |
| Christophe Lanzenberg | Director Of Photography |
| Claire Kesby-Smith | Account Manager |
| Warwick Heathwood | Planner |
| Christophe Lanzenberg | Director Of Photography |
Smirnoff vodka is one of the purest spirits on the market. Our challenge was to convince people that there is a real benefit of mixing drinks with something as pure as Smirnoff. The analogy of an artist who starts from a pure, blank canvas before creating something exciting seemed like a great way to extol the virtues of purity. After all, how you start is everything. And the best mixed drinks start pure.