| Title | HUMMING GIRL |
| Brand | TATA CAPITAL |
| Product / Service | HOME LOANS |
| Category | A12. Financial Products & Services |
| Entrant | LEO BURNETT INDIA Mumbai, INDIA |
| Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
| Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
| Production Company: | CHROME PICTURES Mumbai, INDIA |
| Name | Position |
|---|---|
| K.v Sridhar | Chief Creative Officer |
| Rajesh Mani | Executive Creative Director |
| Amodh Dhani | Creative Director |
| Anirban Sanyal | Copywriter |
| Manan Mistry | Art Director |
| Kevin Affonso | Agency Producer |
| Suvadip Ghosh/Manish Somani | Account Supervisor |
| Amit Sharma | Director |
| Nandita Das | Account Manager |
| Nikhit Shetty | Planner |
| Nandita Das | Account Manager |
| Nikhit Shetty | Planner |
The role of communication was to announce the existence of home loans in the Tata Capital portfolio of products. The TVC shows a girl singing who is frequently interrupted by the people around her. This is until she is in the comfort of her own home, where she can uninhibitedly express herself. It’s a warm and lucid metaphor which expresses a simple idea: people have the freedom to do what they want only in their own homes, and that Tata Capital empowers people to experience the joy of such a freedom with their home loans.