Title Brand Product / Service Entrant Company Location Award
A01 Mailings
THE HIDDEN PRESS RELEASE
SAVE THE CHILDREN
SAVE THE CHILDREN FUND
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
RELIEF PET HOUSE
JSPCA
RELIEF PET HOUSE
HAKUHODO Tokyo JAPAN
Silver
THE RUBBER BAND
SINGAPORE RAFFLES MUSIC COLLEGE
RAFFLES MUSIC EDUCATION
DDB GROUP SINGAPORE SINGAPORE
Silver
DYSLEXIC MEDIA INVITE
P&G
P&G
GREY KUALA LUMPUR MALAYSIA
Short List
A MESSAGE FROM JENNIFER
PARKINSON'S VICTORIA
AWARENESS CAMPAIGN
DDB GROUP MELBOURNE AUSTRALIA
Gold
M.J BALE-SEEDS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Bronze
A02 Premiums & Giveaways
SCREAM STOPPERS
DELFI SINGAPORE
CHUPA CHUPS
BBH ASIA PACIFIC Singapore SINGAPORE
Bronze
EVERYDAY RIDER SPONSORSHIPS
GIANT
BICYCLES
LEO BURNETT Melbourne AUSTRALIA
Bronze
A04 Ambient/Alternative Media
MINUS ONE EDITION
SAMSUNG
SAMSUNG PRINTERS
CHEIL WORLDWIDE Gurgaon INDIA
Short List
THE WINE THAT SOLD BEER
DB BREWERIES
EXPORT DRY
COLENSO BBDO Auckland NEW ZEALAND
Short List
SOUND GRATES
KEEP AUSTRALIA BEAUTIFUL
KEEP AUSTRALIA BEAUTIFUL WEEK
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
HAIR FOR HOPE
CHULABHORN HOSPITAL
CANCER PATIENTS DEPARTMENT
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
WI-FICTION
MELBOURNE WRITERS FESTIVAL
2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
Grand Prix
BLACK MAGIC EGG
GREEN MARKET NETWORK
THAIGREENMARKET.COM
CREATIVE SPIKE Bangkok THAILAND
Bronze
STADIUM FIVE MILLION
STARHUB
STARHUB MOBILE & STARHUB TV
DDB GROUP SINGAPORE SINGAPORE
Short List
THE KEYBOARD OF ISOLATION
FAMILY CARE FOR GRASSROOTS COMMUNITY
LESS ONLINE TIME AND MORE FAMILY TIME
DDB CHINA GROUP Shanghai CHINA
Short List
FLAVOR RADIO
BR KOREA
DUNKIN' DONUTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
DONATING 2-BARCODE WATER
CJ CHEILJEDANG
MINEWATER
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP
NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
NRMA BUS SHELTER
INSURANCE AUSTRALIA GROUP
NSW COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Bronze
BLIND. FAITH.
SINGAPORE ASSOCIATION OF THE VISUALLY HANDICAPPED
PUBLIC SERVICE
EURO RSCG SINGAPORE SINGAPORE
Short List
IKEA SUKIMA GALLERY
IKEA JAPAN
IKEA HOME FURNISHING
TBWA\HAKUHODO Tokyo JAPAN
Short List
A05 Best Use of Digital Media in a Direct Campaign
BYO CUP DAY
7-ELEVEN
SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Short List
GOOGLE MAPS 8-BIT
GOOGLE
GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
CONNECTING LIFELINES
HONDA MOTOR
INTERNAVI
DENTSU Tokyo JAPAN
Short List
YELLOW TOOLBOX
YELLOW NZ
INTEGRATED ADVERTISING SOLUTIONS
DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Bronze
A06 Best Use of Other Digital Platforms in a Direct Campaign
DONATION GLASSES
MARS NZ
PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Silver
MOBILE MEDIC
DEFENCE FORCE RECRUITING
DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Gold
RAPID RESCUE
SINGAPORE RED CROSS SOCIETY
RED CROSS
JWT SINGAPORE SINGAPORE
Silver
THE GOOGLE PUZZLE
GOOGLE
GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Bronze
BURY THE PAST
GABRIELA
CAMPAIGN AGAINST SEX SCANDAL VIDEOS
DDB DM9JAYMESYFU Makati City THE PHILIPPINES
Silver
SUNNY SALE
EMART
EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold
SPIN THE STORY
SPRITZER
TINGE
LOWE MALAYSIA Petaling Jaya MALAYSIA
Short List
B01 Corporate Information
MINUS ONE PROJECT
SAMSUNG
SAMSUNG PRINTERS
CHEIL WORLDWIDE Gurgaon INDIA
Short List
BOTTLE LIGHT
PEPSICO INTERNATIONAL & MYSHELTER FOUNDATION
PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES
Gold
BOX OF CURIOSITIES
ART CENTRE MELBOURNE
THE FAMOUS SPIEGELTENT
LEO BURNETT Melbourne AUSTRALIA
Bronze
TELECOM BILLS TO STORYBOOKS
TELECOM NZ
CORPORATE SOCIAL RESPONSIBILITY PROGRAMME
DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Short List
B02 Consumer Products
THE WINE THAT SOLD BEER
DB BREWERIES
EXPORT DRY
COLENSO BBDO Auckland NEW ZEALAND
Short List
BYO CUP DAY
7-ELEVEN
SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Short List
DONATING 2-BARCODE WATER
CJ CHEILJEDANG
MINEWATER
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Silver
IKEA CATALOGUE
IKEA
IKEA CATALOGUE
303LOWE Sydney AUSTRALIA
Silver
IKEA SUKIMA GALLERY
IKEA JAPAN
IKEA HOME FURNISHING
TBWA\HAKUHODO Tokyo JAPAN
Short List
B03 Consumer Services
THE RUBBER BAND
SINGAPORE RAFFLES MUSIC COLLEGE
RAFFLES MUSIC EDUCATION
DDB GROUP SINGAPORE SINGAPORE
Bronze
SUNNY SALE
EMART
EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP
NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Bronze
B04 Business Products & Services
YELLOW TOOLBOX
YELLOW NZ
INTEGRATED ADVERTISING SOLUTIONS
DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Short List
B05 Public Service, Charity & Fund Raising
DONATION GLASSES
MARS NZ
PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Silver
RELIEF PET HOUSE
JSPCA
RELIEF PET HOUSE
HAKUHODO Tokyo JAPAN
Silver
SOUND GRATES
KEEP AUSTRALIA BEAUTIFUL
KEEP AUSTRALIA BEAUTIFUL WEEK
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
MOBILE MEDIC
DEFENCE FORCE RECRUITING
DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Silver
A MESSAGE FROM JENNIFER
PARKINSON'S VICTORIA
AWARENESS CAMPAIGN
DDB GROUP MELBOURNE AUSTRALIA
Gold
SEE FROM SOUND
AMARIN BOOK CENTER
NAIIN.COM BOOK STORE
McCANN WORLDGROUP Bangkok THAILAND
Short List
C01 Integrated Campaign Led by Direct
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP
NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Gold
IKEA CATALOGUE
IKEA
IKEA CATALOGUE
303LOWE Sydney AUSTRALIA
Short List
IKEA SUKIMA GALLERY
IKEA JAPAN
IKEA HOME FURNISHING
TBWA\HAKUHODO Tokyo JAPAN
Short List
BOTTLE LIGHT
PEPSICO INTERNATIONAL & MYSHELTER FOUNDATION
PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES
Short List