Title Client Product/Service Entrant Company Country Award
A01 Mailings
THE HIDDEN PRESS RELEASE
SAVE THE CHILDREN / SAVE THE CHILDREN FUND
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
RELIEF PET HOUSE
JSPCA / RELIEF PET HOUSE
HAKUHODO Tokyo JAPAN
Silver Spike
THE RUBBER BAND
SINGAPORE RAFFLES MUSIC COLLEGE / RAFFLES MUSIC EDUCATION
DDB GROUP SINGAPORE SINGAPORE
Silver Spike
DYSLEXIC MEDIA INVITE
P&G / P&G
GREY KUALA LUMPUR MALAYSIA
Short List
A MESSAGE FROM JENNIFER
PARKINSON'S VICTORIA / AWARENESS CAMPAIGN
DDB GROUP MELBOURNE AUSTRALIA
Gold Spike
M.J BALE-SEEDS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Bronze Spike
A02 Premiums & Giveaways
SCREAM STOPPERS
DELFI SINGAPORE / CHUPA CHUPS
BBH ASIA PACIFIC Singapore SINGAPORE
Bronze Spike
EVERYDAY RIDER SPONSORSHIPS
GIANT / BICYCLES
LEO BURNETT Melbourne AUSTRALIA
Bronze Spike
A04 Ambient/Alternative Media
MINUS ONE EDITION
SAMSUNG / SAMSUNG PRINTERS
CHEIL WORLDWIDE Gurgaon INDIA
Short List
THE WINE THAT SOLD BEER
DB BREWERIES / EXPORT DRY
COLENSO BBDO Auckland NEW ZEALAND
Short List
SOUND GRATES
KEEP AUSTRALIA BEAUTIFUL / KEEP AUSTRALIA BEAUTIFUL WEEK
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
HAIR FOR HOPE
CHULABHORN HOSPITAL / CANCER PATIENTS DEPARTMENT
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
WI-FICTION
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
Grand Prix
BLACK MAGIC EGG
GREEN MARKET NETWORK / THAIGREENMARKET.COM
CREATIVE SPIKE Bangkok THAILAND
Bronze Spike
STADIUM FIVE MILLION
STARHUB / STARHUB MOBILE & STARHUB TV
DDB GROUP SINGAPORE SINGAPORE
Short List
THE KEYBOARD OF ISOLATION
FAMILY CARE FOR GRASSROOTS COMMUNITY / LESS ONLINE TIME AND MORE FAMILY TIME
DDB CHINA GROUP Shanghai CHINA
Short List
FLAVOR RADIO
BR KOREA / DUNKIN' DONUTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
DONATING 2-BARCODE WATER
CJ CHEILJEDANG / MINEWATER
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
NRMA BUS SHELTER
INSURANCE AUSTRALIA GROUP / NSW COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Bronze Spike
BLIND. FAITH.
SINGAPORE ASSOCIATION OF THE VISUALLY HANDICAPPED / PUBLIC SERVICE
EURO RSCG SINGAPORE SINGAPORE
Short List
IKEA SUKIMA GALLERY
IKEA JAPAN / IKEA HOME FURNISHING
TBWA\HAKUHODO Tokyo JAPAN
Short List
A05 Best Use of Digital Media in a Direct Campaign
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Short List
GOOGLE MAPS 8-BIT
GOOGLE / GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
CONNECTING LIFELINES
HONDA MOTOR / INTERNAVI
DENTSU Tokyo JAPAN
Short List
YELLOW TOOLBOX
YELLOW NZ / INTEGRATED ADVERTISING SOLUTIONS
DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Bronze Spike
A06 Best Use of Other Digital Platforms in a Direct Campaign
DONATION GLASSES
MARS NZ / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
MOBILE MEDIC
DEFENCE FORCE RECRUITING / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Gold Spike
RAPID RESCUE
SINGAPORE RED CROSS SOCIETY / RED CROSS
JWT SINGAPORE SINGAPORE
Silver Spike
THE GOOGLE PUZZLE
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Bronze Spike
BURY THE PAST
GABRIELA / CAMPAIGN AGAINST SEX SCANDAL VIDEOS
DDB DM9JAYMESYFU Makati City THE PHILIPPINES
Silver Spike
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold Spike
SPIN THE STORY
SPRITZER / TINGE
LOWE MALAYSIA Petaling Jaya MALAYSIA
Short List
B01 Corporate Information
MINUS ONE PROJECT
SAMSUNG / SAMSUNG PRINTERS
CHEIL WORLDWIDE Gurgaon INDIA
Short List
BOTTLE LIGHT
PEPSICO INTERNATIONAL & MYSHELTER FOUNDATION / PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES
Gold Spike
BOX OF CURIOSITIES
ART CENTRE MELBOURNE / THE FAMOUS SPIEGELTENT
LEO BURNETT Melbourne AUSTRALIA
Bronze Spike
TELECOM BILLS TO STORYBOOKS
TELECOM NZ / CORPORATE SOCIAL RESPONSIBILITY PROGRAMME
DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Short List
B02 Consumer Products
THE WINE THAT SOLD BEER
DB BREWERIES / EXPORT DRY
COLENSO BBDO Auckland NEW ZEALAND
Short List
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Short List
DONATING 2-BARCODE WATER
CJ CHEILJEDANG / MINEWATER
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Silver Spike
IKEA CATALOGUE
IKEA / IKEA CATALOGUE
303LOWE Sydney AUSTRALIA
Silver Spike
IKEA SUKIMA GALLERY
IKEA JAPAN / IKEA HOME FURNISHING
TBWA\HAKUHODO Tokyo JAPAN
Short List
B03 Consumer Services
THE RUBBER BAND
SINGAPORE RAFFLES MUSIC COLLEGE / RAFFLES MUSIC EDUCATION
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
SUNNY SALE
EMART / EMART
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Bronze Spike
B04 Business Products & Services
YELLOW TOOLBOX
YELLOW NZ / INTEGRATED ADVERTISING SOLUTIONS
DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City NEW ZEALAND
Short List
B05 Public Service, Charity & Fund Raising
DONATION GLASSES
MARS NZ / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
RELIEF PET HOUSE
JSPCA / RELIEF PET HOUSE
HAKUHODO Tokyo JAPAN
Silver Spike
SOUND GRATES
KEEP AUSTRALIA BEAUTIFUL / KEEP AUSTRALIA BEAUTIFUL WEEK
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
MOBILE MEDIC
DEFENCE FORCE RECRUITING / DEFENCE UNIVERSITIES SPONSORSHIP
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Silver Spike
A MESSAGE FROM JENNIFER
PARKINSON'S VICTORIA / AWARENESS CAMPAIGN
DDB GROUP MELBOURNE AUSTRALIA
Gold Spike
SEE FROM SOUND
AMARIN BOOK CENTER / NAIIN.COM BOOK STORE
McCANN WORLDGROUP Bangkok THAILAND
Short List
C01 Integrated Campaign Led by Direct
NRMA CAR CREATION
INSURANCE AUSTRALIA GROUP / NRMA COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Gold Spike
IKEA CATALOGUE
IKEA / IKEA CATALOGUE
303LOWE Sydney AUSTRALIA
Short List
IKEA SUKIMA GALLERY
IKEA JAPAN / IKEA HOME FURNISHING
TBWA\HAKUHODO Tokyo JAPAN
Short List
BOTTLE LIGHT
PEPSICO INTERNATIONAL & MYSHELTER FOUNDATION / PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES
Short List