| Title | 1 MIN SONG FOR SHOWER |
| Brand | ONE FOUNDATION |
| Product / Service | ONE FOUNDATION |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
| DM/Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Michael Dee | Ddb China Group | Chief Creative Officer |
| Hesky Lu/Coobe Leung/Kurt Feng | Associated Creative Director | |
| Hesky Lu | Copywriter | |
| Coobe Leung/Michael Ma/Jack Xuan/Johnny Zou | Art Director | |
| Shih-Yen Lee | Group Creative Director | |
| Adam Wang | Creative Director | |
| George Ooi/Eugenia Cheng | Agency Producer | |
| James Chen | Production Director | |
| Steven Hua | Account Supervisor |
China is one of 13 countries with critical water shortage. Many charities developed campaigns to save water. One foundation wanted a nationwide campaign that people would want to be part of. We composed a one minute song especially for the shower. By reducing the length of the song, people shortened their shower time. The shorter you sing, the more water you save.
In China, two out of five people love to sing in the shower. The longer you sing, the more water is wasted. We tackled the problem directly and provided a friendly but useful solution.
We created the world's first water saving song.
Over 3000 singles distributed. And over 20,000 downloads in just four weeks. The campaign generated free press from 50 different media sources. And we had more than 300,000 Weibo retweet and comments. Unexpectedly, we received 200 new one minute shower songs created by the public.