Title | BRIGHT IDEAS |
Brand | TEDX |
Product / Service | TEDX CONFERENCE |
Category | A02. Premiums & Giveaways |
Entrant | JWT SINGAPORE, SINGAPORE |
Entrant Company: | JWT SINGAPORE, SINGAPORE |
DM/Advertising Agency: | JWT SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Tay Guan Hin | Jwt Singapore | Regional Executive Creative Director |
Jun Fukawa | Jwt Singapore | Chief Creative Officer |
Valerie Cheng | Jwt Singapore | Executive Creative Director |
Adlin Rosli | Jwt Singapore | Copywriter |
Joseph Chan | Ext-Jwt Singapore | Art Director |
Tay Kok Wei | Jwt Singapore | Art Director |
Teo Chai Guan | Teo Studio | Photographer |
Jaslyn Choong | Jwt Singapore | Senior Project Manager |
Melissa Loo | Ext-Jwt Singapore | Senior Account Manager |
TEDx held its inaugural global summit, dubbed TEDxSummit in Doha, Qatar. We were tasked with designing a giveaway item that would remind the delegates of their TEDx experience and create a talking point with their peers even long past the event.
We drew inspiration from a symbol that stood for a great idea - the light bulb, but given that it’s for TEDx, we added a twist to it that placed TEDx in the center of every idea. We created bulbs fitted with filaments spelling out “TEDx.” When switched on, it brings to life TED’s tagline “ideas worth spreading” through a visual light spectacle. Even the packaging was specially designed to not only be economical but functionally ingenious, transforming from a box to a lampstand.
With our audience coming from all over the world, what we came up with had to cut across different cultures and stay true to the TEDx tagline – Ideas worth spreading. Given the non-profit nature of its conferences, we had an additional challenge to create something that would stand out and has talk factor yet require the least funds to produce.
Over 700 TEDx delegates received the bulbs and made it the talk of the conference. The excited delegates shared pictures of the bulb online through Facebook and Twitter, which made the bulb live up to TED’s tagline of ideas worth spreading.