The Brief

New customers. Clean! Green! Contribution! Change appeal way not to technicians but for everyone. Clear the target up and offer powerful impression. Make actively-visited in hand.

Creative Execution

The market had hit a peak, and has been in a state of a downtrend in the last 25 years. This circumstance needed a break through. Received in cool stable temperature letters are written that have a temperature shift ink. Meaning the ink changes characters completely in 10 seconds. The iceberg fades away, "LOVE IS FOREVER" turns into "IS OVER". It can then regain the original message by placing it in a freezer. Adequacy to the brand As a leading company of air conditioning equipment, SINKO has an important part to develop knowledge and technology for the future. Thus they should utilize their saving on electricity and limiting emissions of carbon dioxide technology in this circumstance since 311 earthquake.

Describe the creative solution to the brief/objective.

A teaser method. Sending DMs by cool delivery. The message in the letter changes as soon as it's opened (because it is written in temperature shift ink). That evokes what the "COOL message" is to the customers. Through that experience, actively-clicked-visiting to the web makes customers understand that reconsidering electricity waste in the office could save 50% by using the right air conditioning equipment. That experience impresses reconsiderable electricity waste and SINKO brand strongly on.

Results

deliverability statistics: 100 DMs. response rate: N/A. in process. click throughs: N/A. in process. sales cost per response: N/A. in process. relationships built: overall return on investment N/A. in process. This campaign becomes a chance to readjust ad money and to install new verification of benefits system of a client. Hereafter, another advertisment works of this client will be with us.