| Title | IFOLD |
| Brand | VODAFONE INDIA |
| Product / Service | SAVING PAPER |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | OGILVY & MATHER Mumbai, INDIA |
| Entrant Company: | OGILVY & MATHER Mumbai, INDIA |
| DM/Advertising Agency: | OGILVY & MATHER Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Rajiv Rao | Ogilvy/Mather | Chief Creative Officer |
| Abhijit Avasthi | Ogilvy/Mather | Chief Creative Officer |
| Sumanto Chattopadhyay | Ogilvy/Mather | Executive Creative Director |
| Mayur Varma | Ogilvy/Mather | Creative Director |
| Louella Rebello | Ogilvy/Mather | Creative Director |
| Namrata Gosavi | Ogilvy/Mather | Art Director |
| Eugene Rebello | Ogilvy/Mather | Copywriter |
| Karn Singh | Ogilvy/Mather | Copywriter |
| Aswin Sridhar | Ogilvy/Mather | Art Director |
| Mandar Wairkar | Ogilvy/Mather | Art Director |
India, with a population of over 1.21 billion, and an internet penetration of only 4.5%, still relies largely on paper for communication. This means millions and millions of letters being sent out every day. So how do we get a billion Indians to save paper?
India has 638 million telephone subscribers, 310 million bank account holders, and its low internet usage forces companies to send printed bills and letters instead of e-bills. And so, iFOLD focuses on saving the paper used in making the envelopes for these documents. Even if a few telecom companies and banks adopt iFOLD, given their huge customer base, a whole lot of paper and trees would be saved. And when these bills and letters reach customers in iFOLD-branded envelopes, we spread the message of saving trees to millions of Indians. That’s the power of just one fold.
Ask yourself,“Can your letters and documents be folded one more time?” With every extra fold you make, you can use a smaller envelope that’s half the size of the original. This saves half the paper used in making the envelopes and a proportionate number of trees. This extra fold is what we call - iFOLD. And so we created a brand, the sight of which instantly tells you, The more you fold, the more you save. We then approached businesses that send millions of letters every day, and introduced them to this simple idea that could save millions of trees.
One of the first businesses to adopt the idea was Vodafone, a telecom company that sends monthly bills to 5 million people across India. Just one extra fold, plus the smaller Vodafone-iFOLD envelope, cuts the paper used by half, month after month. So, Trees saved: 800 a month, 9600 a year Money saved (from expenses): Rs.32million Cost to Vodafone: Rs.0 Also, Cadbury, Coca-Cola, KFC, Asian Paints, Pidilite and Platinum Guild have already signed up to change their envelopes and save millions of trees. Many more are in the process. India has begun to save trees. One fold at a time.