| Title | THE ENTRANCE QUIZ |
| Brand | EUGLENA |
| Product / Service | CORPORATE INFORMATION |
| Category | A06. Best Use of Other Digital Platforms in a Direct Campaign |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| DM/Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoji Sakamoto | Dentsu Inc. | Creative Director/Planner |
| Yoshikatsu Miyasaka | Dentsu Inc. | Creative Director/Art Director |
| Norihito Sako | Dentsu Inc. | Creative Director/Planner |
| Satoshi Takasugi | Dentsu Inc. | Creative Director/Account Exective/Agency Producer |
| Hirofumi Hayashi | Dentsu Inc. | Creative Director/Planner |
| Kazuki Tsuburaku | Dentsu Inc. | Creative Director/Planner/Copywriter |
| Megumi Sakashita | Dentsu Inc. | Exective Creative Director |
| Megumi Shimada | Dentsu Inc. | Agency Producer |
| Yugo Tonegi | Fibo | Producer/Technical Director |
| Daisuke Obana | Designer | |
| Mitsuru Izumo | Euglena Ltd. | Advertiser's Exective Supervisor |
| Yoshio Oki | Euglena Ltd. | Advertiser's Supervisor |
| Takuyuki Fukumoto | Euglena Ltd. | Advertiser's Supervisor |
| Akihiko Nagata | Euglena Ltd. | Advertiser |
| Shunsuke Sato | Euglena Ltd. | Advertiser |
| Takehiro Yasui | Euglena Ltd. | Advertiser |
| Shunsuke Kanatoko | Euglena Ltd. | Advertiser |
| Kumiko Morie | Euglena Ltd. | Advertiser |
| Keiju Okuhira | Flag | Director |
| Atsushi Shimomura | Sosa Co./Ltd | Sound Design |
The euglena is the company trying to solve mankind's problems by developing various products out of ''euglena'', the life form that can be used as a jet fuel as well as nourishing food . However, in Japan, nobody knew about the big potential of euglena. To make things worse, Japanese misunderstood euglena as a ''worm'', as its Japanese name is ''green worm''. As a result, the euglena company was considered to be ''a weird company that makes products out of worms.'' To correct this wrong perception, the first thing we needed to do was give correct knowledge to the people involved.
We've installed a quiz in the front door's touch panel. All the visitors must answer the quiz about euglena to get into the office and meet people, so the correct knowledge would spread quickly. It was a very relevant idea to correct the wrong perception about euglena company.
To correct the wrong perception among the people involved, we've placed ''the entrance quiz'', at the front desk of the company. We've installed a quiz about euglena in the front door's touch panel and all the visitors must answer the quiz correctly in order to get into the office and meet people.
- Each time people visit the office for meetings, interviews, deliveries, the correct knowledge about euglena is spread. - Since it started, more than 3,000 people have taken the quiz. - All of those involved have gained correct knowledge of euglena. - Following this big success, the client is planning to expand the quiz to their website.