The Brief

The brief was to make the proposition “We know coffee” come alive with minimum spends. So, on23rd September, World coffee day, Coffee People were born through a BTL activity.

Creative Execution

All day at the outlets, complimentary jackets were given with specific brews.

Describe the creative solution to the brief/objective.

Every coffee recipe has an origin. And to celebrate the day, we distributed branded coffee cup jackets that could be easily put on a coffee cup. These jackets were faces of people from the country the coffee originated from. What’s more, a speech blurb described their recipe and spoke about things the audience didn’t know before.

Results

We wanted to distribute 1200 cup jackets over a span of 24 hours at 14 outlets. But the jackets got over in five hours. People took mementos and even ordered more coffee to get new jackets for themselves. And, got to know a lot about coffee.