| Title | A GOOD BUTTON |
| Brand | THE HONG KONG SOCIETY FOR REHABILITATION |
| Product / Service | THE HONG KONG SOCIETY FOR REHABILITATION |
| Category | A06. Best Use of Other Digital Platforms in a Direct Campaign |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| DM/Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | Chief Creative Officer | |
| Spencer Wong/Nick Lim | Executive Creative Director | |
| Michael Li | Creative Director | |
| James Reeves | Group Creative Director/Copywriter | |
| Andy Wong | Copywriter | |
| Kitty Tang/Menu Tsai | Agency Producer | |
| Paul Swee | Agency Producer | |
| Penelope Yau | Planner | |
| Paul Swee | Creative Director / Editor | |
| Tomy Choi | Computer Artist | |
| Cccdi Ltd. | Sound Production Company | |
| Cccdi Ltd. | Interactive Agency |
The Hong Kong Society for Rehabilitation, a charity organization that helps people with disability to rebuild their lives, wants people in Hong Kong to appreciate how challenging life is with a disability.
With just a single button on the iPhone, we have enabled everyone to experience disability whenever and wherever they can and truly appreciate how difficult life can be to live with a disability.
To answer the challenge, we came up with one very simple solution that enables everyone to actually experience life with a disability: an iPhone app with just ONE SINGLE BUTTON. Users were invited to hold the button and follow our on-screen instructions to complete different simple tasks using just their other hand.
We have successfully generated over 100,000 online impressions for The Hong Kong Society for Rehabilitation in just one week. Since our launch, the people of Hong Kong has experienced a disability for a total 480,000 seconds.