The Brief

Everybody in the creative community knows Corbis. But less and less people are searching for images on Corbis. Our task was to recapture people's attention and create a brand new perspective on Corbis.

Creative Execution

We successfully got people to use Corbis' images in a whole new way, allowing millions of them to be viralled across different social media channels. More importantly, we have, using Corbis images, created a new form of expression to enrich the way we talk about our world.

Describe the creative solution to the brief/objective.

We created VISUAL ALPHABET, a feature on the Global Corbis website that not only let people search for images, but speak through them. Doubled as a messenger, it instantly replaces each letter on your keyboard with a Corbis' image. Just key in any message and it will be translted into fun video comprising different Corbis' images!

Results

We successfully got people to use Corbis' images in a whole new way, allowing millions of them to be viralled across different social media channels. More importantly, we have, using Corbis images, created a new form of expression to enrich the way we talk about our world.