| Title | WATCH OUT |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | DRIVE SAFELY |
| Category | A04. Ambient/Alternative Media |
| Entrant | BBDO BANGKOK, THAILAND |
| Entrant Company: | BBDO BANGKOK, THAILAND |
| DM/Advertising Agency: | BBDO BANGKOK, THAILAND |
| 2nd DM/Advertising Agency: | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | Bbdo Bangkok Ltd. | Chairman/Chief Creative Offier/ Copy writer |
| Charit Manuyakorn | Bbdo Bangkok Ltd. | Creative Director/ Copy writer |
| Apichai Intrutsign | Bbdo Bangkok Ltd. | Art Director/ Copy writer |
| ฺbob Eye's View | Photographer | |
| Pitiporn Jutisiriwatana | Bbdo Bangkok Ltd. | Client Service Director |
To make people aware of a higher chance of accident in a night time driving.
It directly tell the intended massage at the right place,right time and right target.
We place a detachable sticker in front of target's car headlight so when people star an engine,turn on a headlight,our massage shocks them to crate attention before driving.
People aware of the message which lead to a safe road.