| Title | PIC YOUR FOOD |
| Brand | PX MART |
| Product / Service | PX MART YUMMY RECIPES |
| Category | B03. Consumer Services |
| Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| DM/Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Jennifer Hu | Ogilvy/Mather Advertising | Executive Creative Director |
| Sean Tsai | Ogilvy/Mather Advertising | Creative Director |
| Awing Chen | Ogilvy/Mather Advertising | Copywriter |
| Ellen Lin | Ogilvy/Mather Advertising | Art Director |
| James Hsu | Ogilvy/Mather Advertising | Programer |
| Giant Kung | Ogilvy/Mather Advertising | Group Creative Director |
| Lisa Hsu | Ogilvy/Mather Advertising | Copywriter |
| Matt Wu | Ogilvy/Mather Advertising | Art Director |
| Marvin Liu | Ogilvy/Mather Advertising | Art Director |
The leading commodity retailer PX Mart provides fresh produce service. As a latecomer brand on fresh produce, how does PX Mart stand out from the others?
To inspire the consumers’ passion on cooking, dispel their anxiety on cooking, and induce them to buy fresh produce at PX Mart.
To encourage consumers to buy fresh produce from PX Mart for cooking.「PX Mart Yummy Recipes」provide methods, fun and impressive feelings when cooking. Come to PX Mart, You can make fresh produce into delicious dishes.
1. The turnover of PX Mart increases 14% in 2011. In the meantime, the total turnover of Taiwan supermarkets increases 7% 2. Sales of the main produce-salmon increased 100% in the first month (Nov.) when this campaign launched, and sales for the following two months (Dec. Jan.) also grow 50%. 3. 365,308 YouTube clicks were registered, which is equivalent to US$60,000 of media value, and an 11% increase on free media in this campaign’s budget. 4. Netizens adopted PX Mart advertising<Balsam pear>, attracting 498,688 web clicks. The spread of web action increased the budget to an equivalent of 15%.