| Title | EARTH BAGS |
| Brand | BODYSHOP & GREEN VOLUNTEERS |
| Product / Service | BODYSHOP & GREEN VOLUNTEERS |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| DM/Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Steve Back | Ogilvy/Mather Singapore | Chief Creative Officer |
| Juggi Ramakrishnan | Ogilvy/Mather Singapore | Creative Director/Copywriter |
| Richard Copping | Ogilvy/Mather Singapore | Creative Director/Art Director |
| Anthony Tham | Ogilvy/Mather Singapore | Art Director |
| Amarjeet Kaur | Ogilvy/Mather Singapore | Agency Producer |
| Alvin Chin | Ogilvy/Mather Singapore | Agency Producer |
| The Gunnery | Sound | |
| Critica | Post Production | |
| Hogarth | Post Production | |
| Getty Images | Stock Photography | |
| Corbis | Stock Photography | |
| Procolor | Digital Imaging | |
| Grant W. Pereira | Green Volunteers | Founder |
The average person tosses out more than two kilos of garbage every day, and never stops to think about where it will end up. The brief was to get people to think about the planet right at the point of taking out the trash.
It became a subtle reminder to reduce, reuse and recycle.
We printed an image of the planet right on the trash bags themselves and distributed over 20000 of them via mail drops, through the Green Volunteers networks. The bags are also being used at International Coastal Clean Up events and for environmental projects undertaken by select schools in Singapore.
The Green Volunteers saw an increase in membership of 67% in October 2011, as a direct result of this effort.