The Brief

After the devastating earthquake on March 11, 2011, people in Iwaki city, Fukushima prefecture, Japan, suffered from hundreds of hardships. The tsunami waves took away countless lives. Citizens had to abandon their hometown because of the nuclear power plants' melt down near the city. A vast area of farmers' field was contaminated. Today, their pain still remains. However, the memory slowly diminished from rest of Japan in one year. People in Iwaki city wanted to take action to remind whole Japan of what had happened.

Creative Execution

We played the film on Iwaki city's officilal website at 2:46 p.m. on March 11, 2012, exactly one year from the earthquake because it was a good chance for usual Japanese who had begun to forget about the disaster and Iwaki’s devastating situations.

Describe the creative solution to the brief/objective.

We released the film on Iwaki city's officilal website to give pray for. Prior to that, we set a countdown banner on the website which reached zero at 2:46 p.m. on March 11, 2012, exactly one year from the earthquake, with the message saying 'Pray together with us.' Just before the time came, the movie automatically started; the actual victims in Iwaki voiced their messages. Then, when the counter reached zero, the victims in the movie began to pray in silence. With this movie we want the whole nation to pray together, ruminate on Iwaki's ongoing hardships.

Results

- This movie made the whole nation to pray together, ruminate on Iwaki's ongoing hardships. - The movie was covered by many news media, and the movie boosted the access to the Iwaki city's website. - The visitors to their website increased 3.5times. - The same movie was also watched on YouTube more than 4 times of the average of other Iwaki movies.