Title | MILANO SALONE 2011 |
Brand | PANASONIC |
Product / Service | BROCHURE |
Category | A05. Publications |
Entrant | DAIKO ADVERTISING Osaka, JAPAN |
Entrant Company: | DAIKO ADVERTISING Osaka, JAPAN |
Design/Advertising Agency: | DAIKO ADVERTISING Osaka, JAPAN |
2nd Design/Advertising Agency: | MR_DESIGN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kenjiro Sano | Mr_Design | Creative Director |
Kenjiro Sano | Mr_Design | Art Director |
Nobukazu Oochi | Daiko Advertising | Agency Producer |
Fumihito Katamura | Nacasa/Partners | Photographer |
Hiroshi Niijima | Daiko Advertising | Director |
Hiroaki Namba | Daiko Advertising | Director |
Masashi Murakami | Mr_Design | Designer |
Last April during the 2011 Milano Salone, Panasonic Design Division presented a special interactive illumination in the Brera district to showcase our on-going pursuit of convivial ecology. As an archive of this exhibit, Panasonic produced brochures.
What is Panasonic Electric Works' message from Milano Salone? Tell people worldwide of the meaning by the brochure design.
Panasonic’s piano-forte lighting took its name from the "soft-strong" musical ideal first realised in a revolutionary 18th century instrument that offered an infinite range of delicate-to-robust tones—the piano. Panasonic's precision digital control makes everyone a virtuoso, able to “play” light qualities in any setting, from bright wake-up “sunshine” to a gentle subdued “afterglow”.
These brochures were distributed mainly in Japan and overseas media representatives. They delivered a state of the exhibit. In addition, 100 people who were present at the lottery on the web site for designers.