Title | WE ARE TEAM AOMORI |
Brand | TEAM AOMORI |
Product / Service | TEAM AOMORI |
Category | A09. Environmental Design |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Rika Eguchi | Dentsu Tokyo | Creative Director |
Rika Eguchi | Dentsu Tokyo | Art Director |
Keita Sato | Dentsu Tokyo | Sports Planner |
Junpei Watanabe | Watanabe Junpeisha | Copy Writer |
Shigeki Yuriko Yamane | Illustrator | |
Hiroshi Imamura | Takikoubou | Designer |
Kouji Fukunaga | Takikoubou | Designer |
Takuya Iimura | Takikoubou | Designer |
Mayu Miura | Takikoubou | Creative Producer |
Tomokazu Obuchi | Sametwo | Producer |
Takuro Watabe | Freelance | Director |
Ryousuke Toyama | Freelance | Photographer |
Satoshi Takahashi | Party | Producer |
Unite 1,360,000 Aomori citizens as one team.
When people are still suffering from the lifetime disaster, design a uniform and cheering goods to unite people of Aomori as one.
TAIRYO-BATA, literally "flags of the great catch of fish", is a flag to inform their victorious haul to peopel on harbour. It's a "symbol of victory"the "pride of Aomori" Involve Aomori citizens using the flag and design a feeling of unity of 1,360,000 Aomori citizens by sharing the feeling of the victory.
150 flags were donated by fishery harbours from all around Aomori, which was way more than we expected. We had ended up designing the “feelings for the victory” of the people in Aomori as well as the “News Hook” by the countless number of the exposures including the outdoor media. People who heard the news came out to participate in making the cheering goods. Not only that but we had come to designing the “a feeling of unity” of the Aomori city, which wants to recover from the disaster of a life time.