Title | YUKA PHOTOGRAVURE / YUKA BODY |
Brand | KODANSHA |
Product / Service | BOOK |
Category | A05. Publications |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Rika Eguchi | Dentsu Tokyo | Art Director |
Tengteng | Acube | Photographer |
Rie Abe | Dentsu Tokyo | Designer |
Toshikazu Minatomura | Common | Designer |
Yusuke Ohtuji | Common | Designer |
Mariko Nishimura | Common | Designer |
Takeshi Yoshikawa | Acube | Retoucher |
Shinji Sato | Acube | Retoucher |
Kumi Saito | Signo | Stylist |
Mikako Kikuchi | No.9 | Hair And Make-Up Artist |
Tetsuya Minakawa | Amana | Photo Producer |
Yusuke Nomiyama | Amana | Photo Producer |
In promoting the new book, we wanted to spread the news in a charming way. We designed the books as a pair. When the books are placed next to each other, YUKA’s torso appears. Also when opening the book, one has to untie a ribbon of YUKA’s underwear on the cover picture.After untying the ribbon, an image of YUKA points out at you as if she's saying "Hey! I caught ya!"
Once a famous pin-up girl and now a loveable on-screen talent, YUKA is going to wear a bikini again and pose for her new photo book and a body-making book. Because it would be her first photo book in 12 years, we needed an idea to create a news hook that gives a huge impact.
Because YUKA is famous enough that her face is already known to everyone, we came up with a book design that does not show her face on the book cover. This was a very irregular approach as a photo book for Japanese talent.
100,000 copies were sold after 90days from the release of the books, and the number is still growing.