Title | OPEN CAP FOR STRONG BONES |
Brand | WYETH PHARMACEUTICALS |
Product / Service | CALTRATE KIDS |
Category | B03. Non-Food |
Entrant | LEO BURNETT SHANGHAI, CHINA |
Entrant Company: | LEO BURNETT SHANGHAI, CHINA |
Design/Advertising Agency: | LEO BURNETT SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Amanda Yang | Leo Burnett Shanghai | Executive Creative Director/Copywriter |
Gordon Hughes | Leo Burnett Shanghai | Executive Creative Director/Copywriter |
Fish Feng | Leo Burnett Shanghai | Creative Director/Art Director |
Joy Zou | Leo Burnett Shanghai | Copywriter |
Sandra Wang | Leo Burnett Shanghai | Art Director |
Hans Wang | Leo Burnett Shanghai | Designer |
Colin Lu | Leo Burnett Shanghai | Illustrator |
Jun Xu | Leo Burnett Shanghai | Illustrator |
Yihui Sun | Leo Burnett Shanghai | Photographer |
Alvin Yim | Leo Burnett Shanghai | Account Director |
Matthew Kwan | Leo Burnett Shanghai | Account Director |
William Huen | Leo Burnett Shanghai | Agency Producer |
Martin Liu | Leo Burnett Shanghai | Print Production |
Jinping Production | Production House | |
Zijie Lin | Cameraman |
So we came up with a specially designed cap for “Caltrate Kids” calcium supplement.
Getting children to take supplement tablets is often quite challenging.
When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.
As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.