| Title | THE SCREAM |
| Brand | FABER-CASTELL |
| Product / Service | ARTIST COLOR PENCILS |
| Category | A07. Point of Sale |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Design/Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Steve Back | Ogilvy & Mather Singapore | Chief Creative Officer |
| James Procter | Ogilvy & Mather Singapore | Executive Creative Director |
| Troy Lim | Ogilvy & Mather Singapore | Creative Group Head/Copywriter |
| Jon Loke | Ogilvy & Mather Singapore | Creative Director/Art Director |
| David Stevanov | Ogilvy & Mather Singapore | Art Director |
| Kairong Ku | Ogilvy & Mather Singapore | Art Director |
| Adeline Siow | Ogilvy & Mather Singapore | Copywriter |
| Heng Sihui | Ogilvy & Mather Singapore | Junior Art Director |
| Jimmy Fok | Ogilvy & Mather Singapore | Photographer |
| Shirley Tay | Ogilvy & Mather Singapore | Head Of Account Management |
| Ng Huimin | Ogilvy & Mather Singapore | Account Executive |
| Loh Yi Qi | Ogilvy & Mather Singapore | Illustrator |
| Inessa Low | Ogilvy & Mather Singapore | Illustrator |
| Brandon Sim | Ogilvy & Mather Asia Pacific | Illustrator |
| Danny Ong | Ogilvy & Mather Asia Pacific | Illustrator |
| Alicia Tan | Ogilvy & Mather Asia Pacific | Illustrator |
| Joyce Koor | Ogilvy & Mather Asia Pacific | Illustrator |
| Darshan Kadam | Ogilvy & Mather Asia Pacific | Illustrator |
| Ivy Ong | A.w. Faber-Castell | Sales Manager |
We turned the store window into an art gallery with specially created art pieces composed of hundreds of Faber-Castell Artist Color Pencils the premium product of the flagship store.
To bring the spirit of artistry to the Faber-Castell store experience
Very few people would walk into a shop selling color pencils unless they were already looking to buy some, therefore the key objective was to attract people to walk into the store.
People posted photos of the Color Pencil Art on social media and sales of the Artist Color Pencils range increased by 30%.