Title | CONFIDENTIAL DOCUMENTS CAMPAIGN |
Brand | STEDFAST |
Product / Service | PAPER SHREDDERS |
Category | A02. Posters |
Entrant | DDB MUDRA GROUP Mumbai, INDIA |
Entrant Company: | DDB MUDRA GROUP Mumbai, INDIA |
Design/Advertising Agency: | DDB MUDRA GROUP Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sonal Dabral | DDB Mudra Group | Chief Creative Officer |
Raylin Valles | DDB Mudra Group | Creative Director |
Sudhir Das | DDB Mudra Group | Copywriter |
Raylin Valles | DDB Mudra Group | Art Director |
Rajit Gupta | DDB Mudra Group | Art Director |
Harish Singh Rawat | DDB Mudra Group | Art Director |
Amol Jadhav | Photographer |
To get a relatively small brand noticed.
To promote Steadfast Shredders amongst small and medium business owners and office administrators.
We took a series of famous, historical documents that contain secrets we as are all obsessed with, and jumbled them up to create something completely new, entertaining and hilarious. These demonstrated the effectiveness of the Stedfast Paper Shredder that keeps confidential documents, confidential. In terms of execution, we sourced several documents from that era and recreated them, using similar typefaces, printing technologies and inks. ␣We even sourced old paper from antique stores to print on. The copy was kept close to the tone and manner of the original documents, and then jumbled up to create a funny, new story.
Increase of sales by over 15%.