Title | PERFORMED BY LINN |
Brand | LINN |
Product / Service | LINN/AUDIO SYSTEM |
Category | A02. Posters |
Entrant | BBDO BANGKOK, THAILAND |
Entrant Company: | BBDO BANGKOK, THAILAND |
Design/Advertising Agency: | BBDO BANGKOK, THAILAND |
Name | Company | Position |
---|---|---|
Suthisak Sucharittanonta | BBDO Bangkok | Chairman/Chief Creative Offier |
Charit Manuyakorn | BBDO Bangkok | Creative Director |
Suthisak Sucharittanonta | BBDO Bangkok | Art Director |
Apichai Intrutsign | BBDO Bangkok | Art Director |
Natapon Chantabutr | Typographer | |
Ladawan Vilainart | BBDO Bangkok | Producer |
Most audio system talks about themselves, the sound quality & specifications. How to differentiate from low end product?
LINN audio system is very high end product. We want to talk to a niche hard-core music lover.
we arrived with an ides to pick the legendary song and recompose all the musical notation from music sheet into a crafted visual the represent the meaning of that song.
LINN was perceived as a brand for music-lover.