Title | QAGOMA BRAND IDENTITY |
Brand | QUEENSLAND ART GALLERY | GALLERY OF MODERN ART |
Product / Service | ART GALLERY |
Category | A01. Corporate Identity Schemes |
Entrant | INTERBRAND AUSTRALIA Sydney, AUSTRALIA |
Entrant Company: | INTERBRAND AUSTRALIA Sydney, AUSTRALIA |
Design/Advertising Agency: | INTERBRAND AUSTRALIA Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Mike Rigby | Interbrand | Creative Director |
Chris Maclean | Interbrand | Creative Director |
Jake Smallman | Interbrand | Creative Director |
Andy Wright | Interbrand | General Manager |
Ben Miles | Interbrand | Designer |
Andrew Droog | Interbrand | Designer |
Eric Ng | Interbrand | Designer |
Sue Mould | Interbrand | Designer |
Charl Laubscher | Interbrand | Designer |
Annah Brocklebank | Interbrand | Designer |
Diana Chirilas | Interbrand | Designer |
Drew Coughlan | Interbrand | Designer |
Marjo Loponen | Interbrand | Designer |
Chris Lamont | Interbrand | Writer |
Lex Courts | Interbrand | Writer |
Mike Tosetto | Interbrand | Motion Designer |
During GOMA’s meteoric rise to fame, there has been a decline in the popularity of QAG. Our brief was to bring the galleries together giving QAG equal emphasis and readdressing this imbalance. Another requirement of the brief was to put QAGOMA on the world stage with peers like MoMA, Tate and The Centre Pompidou.
The Queensland Art Gallery is a two-site institution comprising two galleries, the Queensland Art Gallery (QAG) and the Gallery of Modern Art (GOMA). QAG features predominantly historical art while GOMA features contemporary art of the 20th and 21st centuries. GOMA opened in 2006, and in just five short years has established itself as a major contemporary art gallery in Australia. Our brief was to bring both galleries together under one brand for the first time.
We elevated each gallery above location or collection by treating them as siblings offering different perspectives on art. No matter which gallery you’re in, the other can provide a point of view. Sometimes they contradict, sometimes they complement, and sometimes they will complete each other’s sentences. The brand experience revolves around the visual and verbal interplay between the two personalities. Together they create a rich experience that encourages visitors to have a more rounded, balanced view of art.
The brand has been received enthusiastically internally. So far the brand has only had a soft launch, with the hard launch coming later in 2012, so watch this space!