Title | MAGIC |
Brand | MENICON |
Product / Service | MAGIC 1DAY MENICON FLAT PACK |
Category | A05. Publications |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Morihiro Harano | Party Inc. | Creative Director |
Haruko Tsutsui | Dentsu Inc. | Copywriter |
Yoshihiro Yagi | Dentsu Inc. | Art Director |
Toshimitsu Tanaka | Katachi Co.,ltd. | Designer |
Ayano Higa | Katachi Co.,ltd. | Designer |
Takaya Sakano | Freelance | Photographer |
Koji Wada | Dentsu Inc. | Agency Producer |
Tetsuji Nose | Drill Inc. | Agency Producer |
Dai Sakashita | Dentsu Inc. | Account Executive |
Takeshi Arimoto | Style Printing | Printing Director |
Yosuke Mochizuki | Tecono | Retoucher |
Magic is an all-new 1mm thin contact lens flat pack. The catchphrase “New Dawn”” was created from the unique package design where each lens pops up. The campaign helped convey the company’s development ingenuity.
Launch Campaign for New Daily Disposable Contact Lens.
Created a buzz through exposure in various media, including Facebook, Twitter and overseas news outlets. The company will likely expand operations overseas and increase the number of stores where its products are sold.
A contact lens pops up from a 1mm-thin contact lens flat pack. Features of this innovative new product were used to design the logo and main catchphrase. Our campaign helped convey the company’s development ingenuity.