Title | GROWING IS BEAUTIFUL |
Brand | MARICO |
Product / Service | PARACHUTE ADVANCED |
Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Entrant Company: | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Design/Advertising Agency: | McCANN WORLDGROUP INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Prasoon Joshi | McCann Worldgroup | Chief Creative Officer |
Denzil Machado | McCann Worldgroup | Creative Director |
Abhinav Tripathi | McCann Worldgroup | Creative Director |
Ketan Mhabadi | McCann Worldgroup | Art Director |
Kunal Mhabadi | McCann Worldgroup | Art Director |
Siddhi Yadav | McCann Worldgroup | Art Director |
Ketan Mhabadi | McCann Worldgroup | Copywriter |
Abhinav Tripathi | McCann Worldgroup | Copywriter |
Siddhi Yada | McCann Worldgroup | Illustrator |
Drishti Vohra | McCann Worldgroup | Illustrator |
Ketan Mhabadi | McCann Worldgroup | Designer |
Kedar Malegaonkar | McCann Worldgroup | Photographer |
Nagesh Mithbowkar | McCann Worldgroup | Image Retouching |
Bharat Lakhani | McCann Worldgroup | Image Retouching |
Loveleen Raina | McCann Worldgroup | Planning |
Robert Joseph | McCann Worldgroup | Production |
Sunil Chalke | McCann Worldgroup | Production |
Jagdish Raj | McCann Worldgroup | Production |
In India, women love to flaunt beautiful, long, black hair, as it's the epitome of Indian beauty. And generation after generation, Indian women have been passing on the secret to nurturing beautiful hair - coconut oil. In a cluttered market of hair oil Parachute Advansed wanted to bring its philosophy 'Khubsoorat Hai Badhna' (Growing is beautiful) to life.
To establish Parachute Advansed as one of India's top hair oil brands.
In India long hair is associated with beauty and a human hair grows up to two centimeters every month. Therefore with each passing day you get more beautiful. And what says it better than a year calendar, where the product benefit is highlighted month after month. Borrowing from a rich and vibrant Indian art, we made four calendars. In these we showed women from across the four corners of India.
We managed to form an unbreakable bond with our consumer. All four editions of the calendar have gone in for the second print run owing to the overwhelming requests from our consumers.