Brief Explanation

Google Maps is a daily utility. More than that, it also provides the pure joy of maps, the exploration of the world. Our mission is to enhance this experience for branding.

The Brief

Rebrand Google Maps at a global level and rebuild the original philosophy “Explore the world”.

How the final design was conceived

We created a branded content which reconstructs the essential experience of Google Maps into the field of exploration. To encourage users to quest the whole world like when they were curious children, we reconstructed the regular map design into 8-bit map of classic role-playing games.

Indication of how successful the outcome was in the market

Promotion movie achieved over 3 million YouTube views within a day. People around the world rushed in to join the quest of the new frontier. Everyone shared their quests, and together, they discovered a new world