Title | TOUGHEST DIRECT MAIL |
Brand | FORD PHILIPPINES |
Product / Service | FORD RANGER |
Category | A05. Publications |
Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Entrant Company: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Design/Advertising Agency: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Badong Abesamis | Y&R Philippines | Executive Creative Director |
Sandy Salurio | Y&R Philippines | Executive Art Director |
Derrick Periodico | Y&R Philippines | Art Director |
Chiqui Luzarraga | Y&R Philippines | Associate Art Director |
Carlos Averion | Y&R Philippines | Final Art Artist |
Ags Almasan | Y&R Philippines | Business Unit Director |
Ariel Bautista | Y&R Philippines | Print Producer |
Not having been successful in opening the DM, the receiver is prodded by copy on the envelope to contact Ford’s Fleet Director to know more about the vehicle’s toughness (and its specifications). In the remote possibility, however, that the receiver is able to open the DM, a brochure, and a letter awaits hailing him: ‘You’re tougher than we thought. That’s why only the toughest truck will do for you. The all-new Ford Ranger...'
Create a DM to be sent to company procurement officers to consider buying the all-new Ford Ranger for their fleets.
The all-new Ford Ranger is the toughest pick-up in the market. Therefore, agency thought of sending out the toughest DM-one that’s almost impossible to tear open.
While it’s too early to provide results (campaign is still live), the Ford Fleet Director has reported receiving calls from different companies, inquiring about the new Ford Ranger as they're considering it for their fleets.