Title | OK GO - ALL IS NOT LOST |
Brand | |
Product / Service | GOOGLE CHROME |
Category | A10. Typography |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company: | HAKUHODO Tokyo, JAPAN |
Design/Advertising Agency: | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tyo Id | ||
Aoi Promotion | ||
1?10 Design | ||
Futurek | ||
Kaibutsu | ||
Ok Go | ||
Paracadute | ||
Pilobolus |
Develop a music video unlike any other: an immersive, interactive, multi-window rendering of OK Go - All Is Not Lost -, showcasing HTML5 and Google Chrome.
Encourage trial of Google Chrome by demonstrating what can be done with a new modern browser featuring cutting-edge web technology.
A music video where you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message cards and videos are generated, which users can share with the world.
Created massive buzz in over 200 countries and areas. Drove Chrome usage. Nominated at the 54th Grammy Awards.