Title | THE ELEPHANT ASSHOLE |
Brand | LUB D HOSTEL |
Product / Service | HEY YOU GO WHERE? |
Category | A09. Environmental Design |
Entrant | CREATIVE SPIKE Bangkok, THAILAND |
Entrant Company: | CREATIVE SPIKE Bangkok, THAILAND |
Design/Advertising Agency: | SWAT Bangkok, THAILAND |
2nd Design/Advertising Agency: | CREATIVE SPIKE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Suchada Chai-Aya | Creative Spike | Chief Creative Officer |
Decha Mongkhol | Swat | Chief Creative Officer |
Lode Nandhivajrin | Swat | Chief Creative Officer |
Putthikoon Penwan | Swat | Creative Director |
Bhattara Tanchawalit | Swat | Copywriter |
Anyaporn Chavalparit | Swat | Copywriter |
Rutch Satayu | Creative Spike | Designer |
Peeravit Pansuwan | Swat | Art Director |
Chaiyo Sirirut | Creative Spike | Designer |
Chatchai Kunponpitak | Creative Spike | Agency Producer |
Wilawan Sanguanwong | Creative Spike | Agency Producer |
Theerayut Patharanarakul | Creative Spike | Agency Producer |
Lode Nandhivajrin | Swat | Planner |
Wongsakorn Jaihuab | Creative Spike | Planner |
The problem • From the target’s behavior, most backpackers tend to travel by themselves and ignore tour & travel service counter.
The Brief Lub d hostel, originally positioned as ‘The friendliest hostel where everyone leaves as a friend’ launches a new tour & travel section in hostel’s lobby to serve their guests, mostly backpackers, under the name “Hey U Go Where?” The brief is to design tour & travel booth
The Idea An elephant is one of Thailand’s icons - the most popular animal which travelers love to take photos with. We create the travel booth just showing elephant’s bottom, where a staff can sit inside as a desk for working and just show their faces through the hole to get attention from backpackers. Sometimes a staff say “Hey you go where?”, and then he/she can give packages to clients right after giving information.
The Results • Higher traffic to the booth : Backpackers who tend to travel by themselves, turn in and look for services. • Huge exposure through social networking sites : Many guests love to ask for taking a photo and smiles are put on all faces when taking photos at our booth! Tremendous amount of Like and Share clicks reveal great online exposure.