Title | MY CARD. MY VOW. |
Brand | BATESASIA GREATER CHINA |
Product / Service | SELF PROMOTION |
Category | A06. Self Promotion |
Entrant | BATES Hong Kong, HONG KONG |
Entrant Company: | BATES Hong Kong, HONG KONG |
Design/Advertising Agency: | BATES Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Almon Lam | Batesasia Hong Kong | Executive Creative Director |
Terry Tsang | Batesasia Hong Kong | Group Creative Director |
Anna Chung | Batesasia Hong Kong | Creative Director |
Walter Lai | Batesasia Hong Kong | Creative Director |
Christine Lai | Batesasia Hong Kong | Associate Creative Director |
Gyver Lee | Batesasia Hong Kong | Associate Creative Director |
Bobby Chiu | Batesasia Hong Kong | Associate Creative Director |
Fei Leung | Batesasia Hong Kong | Senior Art Director |
Nicky Sun | Batesasia Hong Kong | Senior Art Director |
Cherrie Wan | Batesasia Hong Kong | Senior Art Director |
Kiu Chan | Batesasia Hong Kong | Senior Copywriter |
Yeemui Cheung | Batesasia Hong Kong | Senior Copywriter |
Rachel Lo | Batesasia Hong Kong | Senior Copywriter |
Angel Lam | Batesasia Hong Kong | Art Director |
Sammy Ong | Batesasia Hong Kong | Art Director |
Marco Ma | Batesasia Hong Kong | Assistant Art Director |
Shadow Ng | Batesasia Hong Kong | Assistant Art Director |
Nelson Tsui | Batesasia Hong Kong | Assistant Art Director |
Ray Tang | Batesasia Hong Kong | Assistant Art Director |
Lu Ng | Batesasia Hong Kong | Assistant Art Director |
How could we re-ignite the creativity and boost the morale? And how could we attract talented creatives to join us?
Our Brief: In the past 2 years, we faced a turnover rate of over 90% in our creative department. Long working hours and few creative opportunities have hurt us and our creatives have left one by one. This has affected our business performance and most important - our morale.
Our Solution: We start from the smallest and simplest thing – our personal business card. Let it be not just our staff’s card, but their Vow. We motivate them to own it their unique way- by designing and crafting their own cards. Let’s light up their creative minds and boost their morale, bridging it with the company's vision "Changengage People". Let them make a name for themselves with their cards.
Our Result: • More than 70 staff members have created their own business cards • Less than 10% turnover rate in creative department and an increase in the staff members’ sense of belonging to the company • Creatives are proud and eager to hand their new cards out to people • The cards encourage stimulating discussions and engagements between staff members and the clients