Title | G.I.Y. |
Brand | SMITH & JOHN |
Product / Service | SMITH & JOHN |
Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
Design/Advertising Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Martin Lee | McCann Worldgroup/McCann | Chief Creative Officer |
Aree Au-Arunchai | McCann Worldgroup/McCann | Creative Director/Copywriter |
Kavin Sitsayanaren | McCann Worldgroup/McCann | Art Director/Graphic Designer/Photographer/Illustrator/Typography/Computer Artist |
Chutima Duangchan | McCann Worldgroup/McCann | Agency Producer |
Amornrit Sumranputi | McCann Worldgroup/McCann | Planner |
Chalermpol Kiatpatananukul | McCann Worldgroup/McCann | Retoucher |
Kraisorn Srisai | McCann Worldgroup/McCann | Copywriter |
Aree Au-Arunchai | Copywriter |
We decided to create a calendar that not only engaged with our consumers to remind them to use our product but also communicated directly our primary benefit.
Smith & John is a company that specializes in creating products that stimulate hair growth by himself. particular those men who find it difficult to grow facial hair.. It wanted to connect with its customers by offering them a calendar that did more than just tell people the date.
On each page of calendar, there is a visual of man's face without hair. As our consumers use our product, they can mark each day. At the end of the month, a new face will emerge, highlighting our hair growth benefit.
It's really to early to talk about results as the calendar was only sent out just before Christmas. However, early indications show that our customers have enjoyed receiving the calendar and their have been requests for many more copies. We had to do a second printing to keep up with demand!!